A wealth and trading app for Julius Bär’s high-net-worth clients in India, and the families and managers around them: one view of every portfolio, research to act on, and trading across equity, F&O, mutual funds and IPOs.
Derived personas from the UX approach: the client, the family around them and the manager who runs it all.
“I run several family portfolios. I need one place to see risk and act fast.”
“Tell me where I stand in ten seconds, then show me why.”
“Our wealth sits with different advisors. I want to see the whole family.”
Julius Bär India’s clients hold equity, F&O, mutual funds, PMS, AIFs, bonds and alternates, often across several family members and entities. Understanding performance meant statements, reports and calls to a relationship manager, while trading happened somewhere else. The brief: one app that shows the whole picture first, explains it, and lets clients act on it without leaving.
What clients and RMs told us
No single view of wealth
Family data scattered
Research and trading apart
Net worth, gains and XIRR lead every screen; services follow.
Switch between individual, family, family-office and business views, or between client accounts, in one tap.
Every insight has an action beside it, and the relationship team is one tap away.
IA feature mapping started from the dashboard: utilities, portfolio snapshot, market intelligence, screeners and research. The app then splits into Portfolio to understand, Invest to act and Statement to prove it.
Bottom bar: Home · Portfolio · Invest · Statement · More
The app binds to the device by sending an SMS from the client’s own SIM, then asks for a password and biometrics. Managers and family heads choose which client account to open; first-timers get five short coachmarks.
We compared a Markets-led bottom bar with a Research-led one, mapping where equity, F&O, MF and IPO, reports and account settings would live, before settling on Home, Portfolio, Invest, Statement and More.
Current value, unrealised gains and XIRR against the benchmark sit in one card, with trading margin and POA balance beneath. Watchlists, opportunities and the market snapshot follow.
Equity, fixed income, cash and alternates with holding cost and gains, a performance table against benchmarks, and reports like realised G/L and income statements one tap away.
An option chain with OI and PCR, and an order ticket that shows margin, product type and the account before you verify.
Relationship manager, assistant RM and portfolio advisor, each with call and email, because HNI clients still want a person.
Built on the Zafire design system with Verlag typography, every screen ships in light and dark, and the portfolio scales to a tablet layout for clients who review at a desk.
Angel One Wealth, ICICI Direct, HSBC, Upstox Pro, IIFL, UBS and INDmoney.
HNI, family and manager; IA mapped for dashboard, MF and F&O.
Two navigation concepts and low-fi wireframes.
Zafire DS, Verlag type, light and dark, phone and tablet.
Buy flows for F&O, MF and IPO, security states and coachmarks; now in development.
The app is still being developed, so there are no launch numbers yet. These are the signals that will show whether it works once it ships.
Questions about performance answered in the app instead of through the RM.
How fast a client sees net worth, gains and XIRR after signing in.
Orders placed from research and watchlists without dropping off.
Family members and managers actively using account switching.
Status: in development · prototype available