I solve real problemsfor real businesses.
I’ve been designing usable and delightful digital experiences, as well as writing and speaking about design for almost 13 years.
Selected work05
Fintech, credit, healthcare, energy and wealth. Password required to view. Hover a project for a closer look.
TC Pay
A complete design revamp that lifted the app rating from 2 to 4.8 stars.
CRIF High Mark
A credit-bureau portal people can actually read, from score to simulator, and a white-label kit for banks.
MediCard MedGo
A Filipino health-card app, designed in India with MediCard’s team in the Philippines.
Tata Power
One app, web portal and admin for seven electricity discoms, from Mumbai to Odisha.
Julius Bär HNI
A wealth and trading app for HNI clients, their families and managers.
About me
Senior UI/UX Designer blending art, product strategy & human-centered design.
My background stems from the Sir J.J. Institute of Applied Art, where I completed my Bachelor’s in Fine Arts. That artistic foundation lets me see product design through both a creative and an analytical lens, so every screen is structurally sound, accessible and visually memorable.
Across 13 years, I’ve led UX/UI for enterprise and consumer platforms. I specialise in:
UX strategy & architecture
Information architecture, user flows, heuristic evaluations and interactive prototyping.
Visual & system design
Scalable multi-platform design systems and polished native iOS and Android interfaces.
Accessibility & optimisation
WCAG compliance audits, contrast testing and conversion-focused UX iterations.